CRM Sutra is built by Merciglobal Systems Pvt Ltd to solve a very Indian problem: thousands of leads lost in shoeboxes of business cards and unstructured WhatsApp chats. We use AI to capture, validate and convert every one of them.
Make world-class, AI-powered lead management affordable and accessible to every business in India and the UAE — in their own language.
A world where no lead is ever lost to manual data entry — where capturing a customer is as simple as taking a photo.
Customer-first, data privacy by design, relentless simplicity, and deep respect for regional languages and the Indian business context.
After every exhibition, our founders returned with hundreds of business cards — and watched most of them go cold before anyone could type them in. CRM Sutra was born to fix that: one photo, any language, an instant validated lead.
Today, CRM Sutra processes over 10,000 cards a day for 2,000+ businesses across textile, port, gold, paper and dozens of other sectors — all backed by Merciglobal's ERP engineering.
A team that blends ERP engineering with applied AI.
Founder & CEO
Head of AI
VP Engineering
Head of Customer Success
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